Project Overview
Jayna Sinks made premium stainless-steel fixtures but lacked digital presence; Eleva8e Digital built a 360° ecosystem driving visibility, credibility, and sales.
Problem + Goal
Jayna Sinks operated in a market where decisions increasingly happened online, yet lacked a website, social presence, and e-commerce. The goal was building a premium digital ecosystem serving architects, interior designers, developers, and retail consumers simultaneously without diluting brand positioning.
3x
Growth in B2B specification enquiries
220%
increase in Brand Search Volume
45%
Retail Consumer Enquiries Generated
18+k
Social Audience Built from Zero
Our Role
Eleva8e Digital built Jayna Sinks’ 360° digital ecosystem, balancing UX for trade specifiers and retail consumers within one cohesive brand experience.
Brand
Jayna’s brand identity required a digital expression matching its precision and finish, so we built a clean language with restrained typography, positioning it as a premium global brand.
- Premium Building Materials Brand Identity
- Material Photography Direction
- Trade Brand Positioning
Social
Architects and interior designers discover products Instagram, so we built Jayna’s strategy to position it as a trusted specification resource through case studies, material finishes, and installation details. Architect & ID Social Strategy | Project Showcase Content | Specification Discovery on Instagram
- Architect & ID Social Strateg
- Project Showcase Content
- Specification Discovery on Instagram
Media
Building brands win specification projects through sustained presence in professional communities. We created a media strategy targeting architects, designers, and developers via LinkedIn and channels, scaling Jayna’s reputation.
- B2B Performance Media
- Professional Audience Targeting
- Specification Pipeline Development
Design Thinking
The kitchen and bathroom fixtures category is visual, so Jayna’s digital presence was designed to serve architects, designers, and homeowners with both technical specifications and aspirational imagery seamlessly.
- Dual-Audience UX Architecture
- Technical & Aspirational Product Design
- Specification Journey Optimisation
Technology
A building materials brand needed product pages with technical specifications, finish options, installation drawings, and enquiry pathways, so we built a custom CMS Jayna’s marketing team could manage.
- Custom Product Catalogue CMS
- Technical Specification Integration
- Multi-Enquiry-Type Backend
The Roadblocks
Before building Jayna’s digital presence Eleva8e faced foundational gaps that made establishing brand, credibility, and structured user journeys challenging from scratch.
Zero Digital Starting Point
Jayna lacked website, social presence, and equity, requiring photography, branding, content before platform
Dual-Audience Conflict
Trade buyers and homeowners need distinct journeys—technical specs versus inspiration—requiring careful information architecture.
Product Photography Gap
Premium fixtures required new photography strategy beyond factory shots for strong digital presence
Trade Credibility Gap
In architecture and design, Jayna needed digital credibility and familiarity without prior relationships.
Strategy to Impact Intro
One brand, two audiences—every digital touchpoint strategically designed to seamlessly serve, engage, and deliver value to both without compromising experience or clarity.
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User Journey Mapping
We created distinct yet visually unified journeys for three audiences: architects specifying residential projects, interior designers choosing kitchen fixtures, and homeowners renovating kitchens, each with unique content needs, trust expectations, and clearly defined conversion goals across decision stages.
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Information Architecture
The website architecture gave equal prominence to product categories, finish options, technical specifications, and project case studies, enabling both trade specifiers and retail buyers to access the same product page and find information without disrupting each other’s journeys.
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Wireframing & Prototyping
We prototyped Jayna’s product specification page, the most critical conversion point for trade buyers, and tested it with three practising interior designers, whose feedback significantly reshaped how technical data was structured, prioritised, and presented before early development began.
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Conversion-Driven UI Design
For trade specifiers, conversion was enquiry form submissions with project inputs, while for homeowners it meant store discovery or direct purchase; we designed behavior-triggered, distinct CTAs for each segment instead of relying on a single generic contact form.
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Responsive Experience Optimization
Interior designers browse products on iPads in client meetings, homeowners explore options on mobile over lunch breaks, and architects review specifications on desktop in offices, so we built Jayna’s platform to deliver seamless experiences across three user contexts.
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Design System & Component Library
A scalable product card component system was implemented to consistently showcase product names, materials, finishes, dimensions, and enquiry CTAs across 200+ SKUs, bringing structure and clarity while transforming a vast catalogue into a curated, user-friendly browsing experience overall.
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Usability Testing & Iteration
We tested the specification enquiry flow with practising architects and the retail browse-to-enquiry journey with homeowners planning renovations, gathering actionable feedback from both groups that refined user experience and significantly improved conversion rates across each journey before launch.
Our Approach
For Jayna, we built a content-first digital ecosystem where every design, content, and technology decision aimed to influence high-value specification decisions.
Research & Discovery
We researched how architects and designers discover and specify fixtures in India, mapping journeys, trusted platforms, and content influences, while gathering partner insights—revealing material photography and case studies drive decisions.
Strategy & Experience Planning
We defined a content-first digital strategy, recognising Jayna couldn’t rely on website launch alone for trade discovery, planning six months of case studies, material education, and installation content ensuring strong, credible social presence from day one.
UX/UI Design & Prototyping
We developed Jayna’s design language inspired by high-end European kitchen and bathroom brands — clean, minimal, and material-focused — ensuring every decision built architect confidence for premium client project specifications.
Development & Optimization
We built a custom CMS for non-technical teams, enabling product managers to update finishes, dimensions, and publish case studies independently, while optimising product pages for fast-loading high-resolution material photography.
Testing & Continuous Improvement
Post-launch, we tracked enquiry sources, social traffic, and retail conversion rates, using monthly analytics to identify underperforming categories and content gaps, which informed continuous optimisation and future content strategy improvements.
62%
Admin
increase in Architect Specification Enquiries
3.8x
Enrolment
growth in Social Audience
74%
Scheduling
growth in Organic Search Traffic
55%
HR
increase in Trade Catalogue Requests
TESTIMONIAL
Client Success Story
I can't thank the Eleva8e team enough for their outstanding work. They were responsible for building all our e-school services & modules. Their strategic approach and expertise in digital space helped boost our online presence significantly.
SungHwan Kim
(Director & CTO Of Etoos India)
CONCLUSION
Bringing It All Together
Jayna Sinks’ digital transformation proves that even a previously invisible premium building materials brand can establish strong trade credibility and commercial presence when its strategy is audience-first. By designing a cohesive digital ecosystem that thoughtfully serves architects, interior designers, and homeowners, Eleva8e Digital built a unified brand experience. This approach gave Jayna Sinks the clarity, visibility, and competitive edge needed to confidently enter, compete, and win in a highly saturated market.
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