Project Overview
Apollo Hospitals Indraprastha’s digital platform by Eleva8e Digital makes complex healthcare accessible, navigable, and trustworthy for patients seeking world-class treatment advanced.
Problem + Goal
A hospital website is not a catalogue; for patients, it’s the first step in life-defining decisions. Apollo’s platform buried doctors, specialties, and bookings, making discovery difficult. We created clinical-grade information architecture guiding patients to the right specialist, information, and appointment.
67%
increase in Online Appointment Bookings
54%
reduction Specialist Discovery Time
89%
increase in International Patient Enquiries
100%
Drupal CMS Adopted by Clinical Team
Our Role
Healthcare UX demands category-specific discipline most agencies lack; confusing hospital websites risk delayed diagnosis or missed specialists. Eleva8e Digital approached Apollo's platform with the same precision the hospital applies to clinical care.
Media
Apollo serves diverse audiences across India and globally. We structured the platform for domestic patients, medical tourism, and corporate programmes—delivering tailored landing experiences aligned with distinct acquisition and engagement needs.
- Multi-Segment Healthcare Marketing
- Medical Tourism Landing Design
- Corporate Health Programme Architecture
Social
Apollo’s specialists are leading medical voices. We enabled CMS-driven publishing of blogs, health tips, and explainers—building thought leadership, strengthening SEO authority, and fostering patient trust through accessible expert-led content.
- Specialist Thought Leadership Architecture
- Health Content SEO Design
- Patient Trust Content Strategy
Brand
Apollo’s 40-year legacy demanded trust-led design. Every choice—typography, colours, and imagery—communicated clinical precision, compassionate care, and authority, reinforcing credibility while humanising specialists across digital experiences.
- Healthcare Brand Digital Standards
- Trust-Led Visual Design
- Clinical Authority UX
Technology
Hospital platforms must be managed by clinicians, not developers. We built Apollo on Drupal, structuring CMS for doctors, specialties, conditions, procedures, and appointments—fully manageable by non-technical staff.
- Drupal CMS Architecture for Healthcare
- Clinical Content Management
- Appointment System Integration
Design Thinking
Hospital navigation is complex: patients search by condition, specialist, procedure, or location. We created a unified system serving all four entry points seamlessly, without fragmenting the experience.
- Clinical Information Architecture
- Multi-Entry-Point Navigation Design
- Medical Trust UX
The Roadblocks
The Apollo transformation revealed critical systemic and user experience challenges across discovery, content management, international care, and booking journeys flow complexity.
Specialist Discovery Failure
500+ doctors, 50+ specialties made finding the right specialist frustrating and unclear
Content Governance at Scale
Hundreds of pages lacked templates and governance, causing inconsistency and blocking updates without developers
International Patient Experience
Medical tourists lacked access to liaison contacts, accreditation, translations, and visa support details.
Appointment Friction
Apollo appointment booking required calls and waiting—an outdated experience lagging modern digital standards.
Strategy to Impact Intro
Every page exists for one reason: to move a patient closer to the care they need.
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User Journey Mapping
We mapped seven patient journeys—domestic specialist seekers, international tourists, emergency families, corporate users, preventive checkers, procedure researchers, and second-opinion seekers—designing tailored pathways that ultimately converged into a unified, seamless appointment booking experience.
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Information Architecture
We built a three-axis navigation system—specialty, condition or symptom, and doctor—fully interconnected. Selecting a condition revealed specialists; selecting a specialist showed treated conditions and procedures, making the catalogue searchable, navigable, and easy to traverse.
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Wireframing & Prototyping
Doctor profile prototypes were tested with patients in Apollo waiting areas, measuring credential comprehension, trust in photography, and booking confidence. Feedback directly informed design, ensuring clarity, credibility, and stronger patient decision-making.
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Conversion-Driven UI Design
Appointment booking CTAs were transformed from buried contact forms into context-sensitive triggers across doctor profiles, specialty, and condition pages—reducing the gap between finding the right specialist and booking an appointment to a seamless single click.
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Responsive Experience Optimization
Patients researching complex medical decisions do not restrict themselves to desktop — they move between mobile searches, tablet research, and desktop appointment booking. We ensured the experience was clinically informative and booking-capable on every device.
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Design System & Component Library
We built standardised Drupal templates for every content type — doctor profiles, specialty pages, condition articles, procedure descriptions — ensuring that every piece of new content published by the clinical team was automatically formatted, complete, and on-brand.
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Usability Testing & Iteration
We ran usability testing with domestic patients, international medical tourists, and referring physicians — three audiences with completely different needs. Each test produced specific design changes that improved task completion across all three groups before launch.
Our Approach
Building Apollo’s healthcare platform demanded the highest standards. We designed every decision around patient care discovery—because finding the right treatment depends on it.
Research & Discovery
We conducted three weeks of stakeholder immersion—reviewing patient materials, interviewing teams, and analysing search behaviour. We mapped 12 patient journeys, identified content gaps, and uncovered booking drop-offs, shaping the platform’s design brief.
Strategy & Experience Planning
We defined a content governance strategy alongside UX—creating Drupal templates, editorial workflows, and clinical review processes ensuring every published piece met Apollo’s standards for medical accuracy and clear patient communication.
UX/UI Design & Prototyping
We designed Apollo’s platform using clinical information design principles—clear hierarchy for urgency, confidence-building typography, and calm visuals. Every prototype was rigorously reviewed by UX teams and Apollo’s patient communications leadership.
Development & Optimization
Drupal CMS was tailored to Apollo’s governance needs with role-based permissions, mandatory review workflows for doctor profiles, and automated SEO metadata generation. Appointment booking was rigorously tested across 12 devices and browsers.
Testing & Continuous Improvement
We conducted a six-week soft launch on high-traffic departments, tracking search behaviour, booking conversions, and international enquiries, then scaled platform-wide, with ongoing monthly analytics reviews guiding performance optimisation.
67%
increase
in Appointment Bookings Online
89%
growth
in International Patient Enquiries
58%
Doctor
Profile Engagement Higher
100%
CMS
independence achieved at launch
TESTIMONIAL
Client Success Story
I can't thank the Eleva8e team enough for their outstanding work. They were responsible for building all our e-school services & modules. Their strategic approach and expertise in digital space helped boost our online presence significantly.
SungHwan Kim
(Director & CTO Of Etoos India)
CONCLUSION
Bringing It All Together
The Apollo platform launched with navigation patients could use. A patient with a suspected cardiac condition could move from homepage to cardiologist profile, review credentials and outcomes, and request an appointment in under three minutes, replacing earlier phone-dependent journeys. International medical tourists accessed dedicated pathways to liaison contacts, JCI documentation, and translation support. Drupal CMS launched with 500+ consistently formatted, directly bookable doctor profiles, transforming digital presence to reflect true clinical excellence.
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