Overview
Apollo Hospitals Indraprastha’s digital platform by Eleva8e Digital makes complex healthcare accessible, navigable, and trustworthy for patients seeking world-class treatment advanced.
Problem + Goal
A hospital website is not a catalogue; for patients, it’s the first step in life-defining decisions. Apollo’s platform buried doctors, specialties, and bookings, making discovery difficult. We created clinical-grade information architecture guiding patients to the right specialist, information, and appointment.
67%
increase in Online Appointment Bookings
54%
reduction Specialist Discovery Time
89%
increase in International Patient Enquiries
100%
Drupal CMS Adopted by Clinical Team
Our Role
Healthcare UX demands category-specific discipline most agencies lack; confusing hospital websites risk delayed diagnosis or missed specialists. Eleva8e Digital approached Apollo's platform with the same precision the hospital applies to clinical care.
Media
Landing experiences were aligned with ad intent—ensuring continuity from click to conversion through fast-loading pages, relevant messaging, and optimised CTAs.
- Performance-Driven Campaigns
- Funnel Optimization
- Data-Led Media Strategy
Social
We translated social trust into platform conversions by integrating educator credibility, student outcomes, and peer validation—bridging the gap between content engagement and course enrolment.
- Social Trust Integration
- Educator Profile Design
- Peer Review Conversion Signals
Brand
We created a design system that balances affordability with credibility—ensuring the platform reflects trust, clarity, and accessibility while maintaining a premium yet student-friendly visual experience.
- EdTech Visual Design System
- Student-First Brand UX
- Affordable Premium Positioning
Technology
Built on React.js with Next.js SSR and Node.js APIs, the platform ensures fast load times, real-time data handling, and seamless scalability, optimised for high traffic and mobile-first performance.
- React.js Frontend Development
- Next.js SSR Performance
- Node.js API Architecture
Design Thinking
We applied conversion-led UX thinking to streamline course discovery, reduce decision friction, and structure intuitive journeys around student intent, exam categories, and clear, guided pathways to enrolment.
- Information Architecture
- Conversion UX Design
- Student Journey Mapping
The Roadblocks
The Apollo transformation revealed critical systemic and user experience challenges across discovery, content management, international care, and booking journeys flow complexity.
Specialist Discovery Failure
500+ doctors, 50+ specialties made finding the right specialist frustrating and unclear
Content Governance at Scale
Hundreds of pages lacked templates and governance, causing inconsistency and blocking updates without developers
International Patient Experience
Medical tourists lacked access to liaison contacts, accreditation, translations, and visa support details.
Appointment Friction
Apollo appointment booking required calls and waiting—an outdated experience lagging modern digital standards.
Strategy to Impact Intro
Every page exists for one reason: to move a patient closer to the care they need.
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User Journey Mapping
We mapped seven patient journeys—domestic specialist seekers, international tourists, emergency families, corporate users, preventive checkers, procedure researchers, and second-opinion seekers—designing tailored pathways that ultimately converged into a unified, seamless appointment booking experience.
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Information Architecture
We built a three-axis navigation system—specialty, condition or symptom, and doctor—fully interconnected. Selecting a condition revealed specialists; selecting a specialist showed treated conditions and procedures, making the catalogue searchable, navigable, and easy to traverse.
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Wireframing & Prototyping
Doctor profile prototypes were tested with patients in Apollo waiting areas, measuring credential comprehension, trust in photography, and booking confidence. Feedback directly informed design, ensuring clarity, credibility, and stronger patient decision-making.
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Conversion-Driven UI Design
Appointment booking CTAs were transformed from buried contact forms into context-sensitive triggers across doctor profiles, specialty, and condition pages—reducing the gap between finding the right specialist and booking an appointment to a seamless single click.
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Responsive Experience Optimization
Patients researching complex medical decisions do not restrict themselves to desktop — they move between mobile searches, tablet research, and desktop appointment booking. We ensured the experience was clinically informative and booking-capable on every device.
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Design System & Component Library
We built standardised Drupal templates for every content type — doctor profiles, specialty pages, condition articles, procedure descriptions — ensuring that every piece of new content published by the clinical team was automatically formatted, complete, and on-brand.
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Usability Testing & Iteration
We ran usability testing with domestic patients, international medical tourists, and referring physicians — three audiences with completely different needs. Each test produced specific design changes that improved task completion across all three groups before launch.
Our Approach
We combine research, strategy, design, and technology to build scalable digital experiences aligned with user behavior and business goals driving growth.
Research & Discovery
We conducted user behavior analysis to understand student interaction with online learning platforms, studying navigation patterns, drop-off points, device usage trends to identify friction, shaping information architecture, journeys, and mobile-first conversion-focused design strategy.
Strategy & Experience Planning
We defined a UX strategy focused on simplifying navigation and improving engagement by mapping user journeys, prioritizing features, and aligning platform structure with business goals for a seamless, scalable experience and growth readiness.
UX/UI Design & Prototyping
We translated strategy into intuitive wireframes and high-fidelity designs. By focusing on usability, visual hierarchy, and interaction clarity, we created an engaging interface that simplifies decision-making and enhances the overall learning experience.
Development & Optimization
We built the platform using React.js, Node.js, and Next.js to ensure speed, scalability, and performance. The architecture enabled fast load times, real-time updates, and a seamless cross-device experience.
Testing & Continuous Improvement
We implemented ongoing testing and performance tracking to refine the experience. By analyzing user behavior and engagement data, we continuously optimized the platform to improve usability, increase conversions, and support long-term growth.
2X
Growth
in Conversions
0
Higher
User Engagement
0
Improved
Session Duration
0
Reduced
Bounce Rate
TESTIMONIAL
Client Success Story
I can't thank the Eleva8e team enough for their outstanding work. They were responsible for building all our e-school services & modules. Their strategic approach and expertise in digital space helped boost our online presence significantly.
SungHwan Kim
(Director & CTO Of Etoos India)
CONCLUSION
Bringing It All Together
The Apollo platform launched with navigation patients could use. A patient with a suspected cardiac condition could move from homepage to cardiologist profile, review credentials and outcomes, and request an appointment in under three minutes, replacing earlier phone-dependent journeys. International medical tourists accessed dedicated pathways to liaison contacts, JCI documentation, and translation support. Drupal CMS launched with 500+ consistently formatted, directly bookable doctor profiles, transforming digital presence to reflect true clinical excellence.
Have a vision
for your platform?
Let’s transform it into a high-performing digital experience. Let’s Talk.
