In this era where online competition is stiff, small businesses can benefit from incorporating local SEO to draw customers within their area of operation. One of the perks of implementing local SEO into a small business’s strategy is being able to outsmart rivals, connect with the target market, and increase the volume of individuals who visit their physical locations. Here are some successful approaches for a small business SEO, giving you practical and actionable steps on how to use Google My Business, improve local search rankings, keep NAP consistency, and learn to deal with online reviews for better local SEO results.